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DESIGN THINKING WORKSHOP

DESIGN THINKING WORKSHOP

Helping Customers Think Sustainably

DESIGN THINKING WORKSHOP

Helping Customers Think Sustainably

For years UPS has collaborated with customers to provide more sustainable solutions, from carbon measurement and our Eco Responsible Packaging Program, to UPS carbon neutral shipping and product returns initiatives.

Over the years, we’ve seen more customer interest in these topics. UPS plays an important role in our customers’ supply chains, so they expect us to bring solutions that reduce emissions throughout their value chain.

As global companies take a more holistic approach to addressing their environmental impacts—from raw materials and packaging, to transport and consumer use—they uncover new challenges. And new challenges require a fresh perspective.

In 2018, we created a workshop—UPS Co-Innovation—built on the principles of design thinking that helps customers take a different approach to their sustainability challenges. During the workshop, UPS teams guide customers through activities to identify one central pain point from the perspective of a consumer, employee, or other stakeholder. Attendees typically include senior leaders and subject-matter experts from various functions, each contributing a unique perspective from operations, transportation, marketing, finance, and engineering, among others. This helps ensure we uncover insights that inform the right solutions to the right problem. Once everyone is in agreement on the specific challenge, the group then brainstorms potential solutions and, in some cases, begins developing high-level prototypes and gathering user feedback.

The UPS Co-Innovation program brings together creative minds to foster startup thinking that generates new ideas and scalable solutions. UPS piloted this program with several customers in 2018, including Honda and Nespresso. In each, UPS’s customers gained useful insight from differing perspectives that brought more value to their organizations and ultimately to their customers. We look forward to expanding this offering to more customers in the future.

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