Innovation Driven

A Packaging Solution Built to Last

All customers expect goods to arrive to their destinations safely. But those who send critical items such as medications or high-value luxury goods often want extra visibility and flexibility for these shipments.

A new concept from UPS’s Upstarts innovation challenge addresses this need. The Rove team pitched a tech-enabled packaging solution: a container outfitted with an electronic label and sensor system that is secure, durable, and, best of all, reusable. With onboard sensors to determine temperature, GPS location, and if the package has been opened, customers will have unprecedented control of their reusable container. Based on sensor data, customers can reroute their reusable container without the need for employee intervention.

The Rove team, made up of four UPS employees, recently received seed funding to further develop their idea. The innovation helps keep important deliveries safe—while paving a more sustainable way to ship valuable goods.

rove box

LVMH looks to UPS for so much more than transportation. As a co-innovation partner, we trust in you to build an ecosystem around our general transportation goods, leveraging everything from hi-tech solutions to sustainable, reusable boxes. This builds on our partnership, allows us to set the pace for the luxury industry, and puts UPS in a position to be a one-stop shop for the LVMH Maisons.

Perry Contreras
Vice President of Global Procurement
LVMH Moët Hennessy - Louis Vuitton

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