Growing the UPS Team
“What does it mean to be a UPSer?” our latest recruiting video on social media asks. Viewers asked themselves this question as well—more than 1.6 million times.
That’s the type of response we need to support ongoing hiring needs, including bringing on more than 100,000 employees each holiday season to keep pace with our company’s rapid growth. The video introduced prospective employees to Future You, our new employment branding strategy and the centerpiece of our recruitment efforts. Future You content was developed in 12 languages and shared on social media, on the UPS jobs website, in hiring initiatives, and in career fair collateral. Improvements to the professional hiring process also included a new job definition process, which has led to faster responses to job postings. In addition, we have established key performance indicators and talent advisor guides to help standardize recruitment practices.
Our biggest day of the year for hiring was Brown Friday in October, during which we connected with more than 50,000 candidates interested in opportunities during the peak season. We hosted more than 170 hiring fairs nationwide.